Visual Identity & Logo Rationale
The Astrix logo is built upon the foundational letter "A" with radiating elements that symbolize insight and clarity, embodying the brand's core promise: "Making Better Decisions, Faster."
The design balances geometric precision with dynamic energy, creating a mark that feels both trustworthy and innovative, essential qualities for a decision-making platform.
Astrix is an original brand name that evokes a sense of precision, guidance, and excellence. The name combines a strong, memorable sound with a modern tech-forward feel, perfectly aligned with a platform focused on making critical decisions with confidence.
The foundational letter "A" represents Astrix while its triangular structure symbolizes stability, aspiration, and upward momentum, qualities users seek when making important decisions.
The rays emanating from the apex represent multiple pathways, possibilities, and insights that converge at a decision point, the core function of the Astrix platform.
The central circle at the crossbar intersection represents the decision point, where analysis meets action. It's the moment of clarity when data transforms into confident decisions.
The subtle outer circle represents completeness and infinite possibilities. It contains and unifies all elements while suggesting the cyclical nature of continuous improvement.
The lower extending lines and data points represent grounded outcomes and tangible results. Decisions made with Astrix lead to real-world impact.
The overall upward-pointing composition signifies progress, growth, and the aspiration to reach better outcomes through informed decision-making.
Violet Primary
#7C3AED
Trust, Innovation
Purple Core
#9333EA
Wisdom, Creativity
Fuchsia Accent
#C026D3
Energy, Dynamism
Brand Gradient
Primary Application
Premium, Modern
Astrix
Inter Bold, tracking: -0.02em
Making Better Decisions, Faster
Inter Light, 1.25rem
font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;